January 2008, zontec-spc.com
Zontec, Inc., located in Cincinatti, Ohio, develops a range of statistical process control software for manufacturing, aerospace, automotive, food processing, healthcare, and many other industries. Zontec and their products are consistently chosen for rapid implementation, ease of use, and flexibility, with exceptional support and a proven track record, by companies like Pepsi, TDK, and Arquest.
Zontec's previous site was informative and well-organized, but was in need of presentational improvements. While pertinent content was available throughout the site, the site's homepage was somewhat daunting, and gave the user too many options. Funneling visitors from the homepage to exactly the information they are looking for was a driving factor behind the redesign.
Increasing site traffic is often a high priority in a redesign endeavor - an increase in awareness can lead to increased revenue. Creating engaging content and presenting it well is one key step in working toward this goal.
Jean Green of Viridian Creative came up with a bright, eye-catching color palette, type treatment, and a photographic theme that evokes a spirit of precision and competitive advantage, while working in tandem with Magnate Interactive to provide clearer definition to content and site structure. The result was very well received and required only minor client revisions.
Tools of the Trade
Magnate Interactive meets each project with unique, customer-centric solutions. The needs of your audience ultimately determines the technologies we use in production.
For the Zontec, Inc. website, Magnate Interactive used the following tools of the trade:
- Adobe Fireworks CS3, Adobe Dreamweaver CS3, Adobe Photoshop CS3, Adobe Illustrator CS3
- Eclipse IDE / Aptana
- CVS for source control
- ExpressionEngine for content management
- PayPal integration for e-commerce
- PHP5 / MySQL