March 2010, alkoncorp.com
After decades with an effective but aging logo and identity in the market, Alkon Corporation of Fremont, Ohio, was ready for a full-scale brand upgrade. Noting their positive impressions of the results they saw in the IMCO Carbide Tool re-brand, (another Magnate project) Alkon engaged Sheroian + Associates to craft a new logo and identity package, design a new standardized print catalog, and a variety of other marketing pieces.
Sheroian and Alkon in turn engaged Magnate Interactive to direct the re-architecture and redesign of their public website, provide production services, as well as build a scalable product catalog.
Chief among the goals for the new website was to carry over the bold new identity and branding elements, which included a streamlined and fresh new logo, beautiful product photography, and sharp type and color. An online version of the Alkon Fittings catalog, along with PDF versions of the catalogs for their other lines, helped bring together print and digital marketing efforts.
Magnate Interactive brought expertise in user interface and information design to the table, with the branding elements, color scheme, and initial site design concepted by Sheroian + Associates. An angular design which takes its cue from the new logo's stylized "A" defines the shape of copy and photos throughout the site. Magnate helped with recommendations on site structure and flow, and turned design comps into a functional website, building on a robust ExpressionEngine base.
Tools of the Trade
Magnate Interactive meets each project with unique, customer-centric solutions. The needs of your audience ultimately determines the technologies we use in production.
For the Alkon Corporation website, Magnate Interactive used the following tools of the trade:
- Adobe Fireworks, Photoshop, Illustrator, InDesign
- Eclipse (Aptana Studio)
- ExpressionEngine (content management)
- Apache, MySQL, PHP